fave ad for my whole life long

hey ya!!
this time i blog juz to record and share
the greatest advertisement of all time!!!
well at least for me..
and for some indonesians..

this advertisement series published from 2006-2007
yes!! series!! beautiful concept
beautiful making
beautiful thought they put in (talk as a designer myself)
beautiful musical piece
beautiful indonesia..

every single movement, properties, decoration
all are our cultures and symbols that has meaning behind it
like beras and the celebration,
why they choose the fire and the weapon in "cahaya asa"
all are our culture that has meaning behind it.

as indonesian that loves indonesia so deep
this advertisement is the first ad that thrills,
gives me goosebump and makes me cry, touched..
and it happens everytime i watch it!!
yes!! everytime!! even till now..
except if i'm watching to look at the details and
investigate the design n thoughts in it.
or focusing to listen to the old javanese language.

till now i still can't hear properly the javanese poet in "cahaya asa"
but i know it must b meaningful
dats y i wanna know..
so any indonesian actually read my blog n know it..
i beg u please tell me what is it..
i wanna know the meaning of the beginning words that
starts the wayang gunungan..
and the last part i only can hear
"joyo joyo wojoyo kusumo"
XD sad.. maybe my hearing really bad
coz of the shallow knowledge of my old javanese language.

so here are the videos..

1. "Cahaya Asa" (the best of all)

this video made for christmas and new year.

more into the new year tho..
all the movement, properties and culture in this one
are prayers..
prayers of a better beginning
prayers of hope,
prayers of spirits and any other thing..


i would like to explain every single detail
but yet, it's too long
as in too cultural n damn long to explain XD
however. i hope u feel the aura of prayers
and the sacral land of indonesia



2. "Rumahku Indonesiaku" (the beginning of the series)

the rest of the series is not as good as this one i reckon..
but the thought behind it is good too..
if u wanna check it out u can check "Rumahku Indonesiaku"
in youtube.. then you can see the rest of the series.
there is 1 of em that been pulled from publication coz of political issues
i'm not happy with that, but oh well.. as long as we can see it in youtube..

actually the videos will gives you the whole feeling more when
you see it in high quality.. so u can juz browse it in youtube to get
the high quality..
then you can see the details n stuff..
me as a designer, surprised how all the details that you wouldn't
even notice closely would be thought very well in the making.

and i love this ad till i go find the people behind it
and i met 1 of the fresh grad that work as a creative director
in that "cahaya asa" making..
he told me how much the budget was..
and the making took 10 days
which is very long for an advertisement
and 10 days doesn't include the pre-make and post-make
10 days is only the shoot taking and stuff..
i asked him for te copy of the ad XD
dats how much i love it..
but it only can b opened in mac XD n i don't hv mac..
so me myself hvn't enjoy that copy till now T_T
sad..

so enjoy 1 of my fave ad of all time..
hope you love it..

"mulia mulia mulialah indonesiaku"